With Threader, we want to offer you the best reading experience possible. That means we don’t display ads on any of our products.
The next question is: how do you monetize Threader? We chose a different business model: Premium subscriptions. And we think this is the best decision.
Even though the ads business model would be much easier for us to make money, it means our goal would be to make the most traffic possible to make more clicks. It means we could be tempted to privilege quantity over quality. It means we would feature anything and we would share links with clickbait titles. We don’t want to do this.
We chose to sell Premium subscriptions instead. This way, we are focused on what the users want. Our goal is to satisfy you.