ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Nov. 11, 2019 1 min read

Can’t recommend this video enough.

It’s a short talk by @patrickc, from 2013.

It’s geared towards startups who want to scale up their business.



Key points:

• Make something people want is good advice.

• Always maximize customer happiness is great advice.

• “For pretty much every feature we’ve ever built, or any aspect of the product, we’ve been ruthlessly unscalable about it.”

• “For the scale that I’m at, how can I make users the happiest they can possibly be?”

• For a while, an actual person monitored every Stripe transaction to look for fraud.

• When Stripe launched, employees wrote Thank You cards to customers, signed by everybody on the team.

You can follow @david_perell.


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