Rand Fishkin @randfish Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups. Dec. 22, 2018 1 min read

This is excellent news for marketers.

Four Reasons
1) Harder for Google to take away clicks/dominate long tail queries, creating more opportunities for others.
2) More ranking chances for smaller, niche sites, creating growth paths for more companies (vs. the powerful winning everything)

3) Long tail searches tend to have higher engagement, CTR, & conversion (b/c those searchers are more specific about what they want)
4) KW research in these arenas rewards diligent, thoughtful SEOs & content creators, creating oppty for those who put in real effort

You can follow @randfish.


Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.