Rand Fishkin @randfish Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups. Dec. 22, 2018 1 min read

This is excellent news for marketers.

Four Reasons
1) Harder for Google to take away clicks/dominate long tail queries, creating more opportunities for others.
2) More ranking chances for smaller, niche sites, creating growth paths for more companies (vs. the powerful winning everything)
...

3) Long tail searches tend to have higher engagement, CTR, & conversion (b/c those searchers are more specific about what they want)
4) KW research in these arenas rewards diligent, thoughtful SEOs & content creators, creating oppty for those who put in real effort


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