Ambitious projects are under-rated.

Paradoxically, ambition makes some things MUCH easier. Benefits of ambitious goals:

1. Way less competition 🥊
2. Easier to recruit employees 👨‍👩‍👧‍👦
3. Others want to promote the project for you 📽️

Wish I'd learned this earlier.

“Be bold.

It’s easier to do a hard startup than an easy startup. People want to be part of something exciting and feel that their work matters.

If you are making progress on an important problem, you will have a constant TAILWIND of people wanting to help you.“



"Most creative problem solvers seek the hardest and most interesting challenges."

h/t @foundersfund

You can follow @david_perell.


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