François Chollet @fchollet Deep learning @google. Creator of Keras, neural networks library. Author of 'Deep Learning with Python'. Opinions are my own. Apr. 01, 2019 1 min read

There's a big difference between a product that has users and a product that has a community.

A community implies social link, emotional engagement, and above all, a degree of ownership. A community member is an owner & a contributor, and the product is part of their identity.

It's the difference between using and being.

This is why community members will go to great lengths to evangelize your product -- allowing you to grow faster on a $0 marketing budget than your big corp competitors that spend millions.

This is why your community members won't just switch if a better product becomes available elsewhere. Instead, they will fight to make their product catch up & win. Think Linux vs. Windows.

A community is an incredible growth vector and an incredible moat.

But that's not even the point. The point is the community itself.

The community isn't a tool that you use to build a product or company. The product or company is a tool that you use to build and sustain your community.


You can follow @fchollet.



Bookmark

____
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.