The paradox of our meme based culture now is if you end up getting viral you end up incentivized to hit that same theme over and over again.
You could build a huge following just saying a dozen unique concepts over and over again.
If you then relentlessly seek that following, then you become a beacon for what society wants from you, not necessarily what you truly and uniquely believe.
The feedback loop trains you on a path that is greatly independent of what you might have done and thought on your own.
You become your mask.
You can follow @garrytan.
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