On Faze Clan, 100 Thieves, and Misfit Success in Hip Hop x Video Games: "It was 96. I was on set at a video shoot for Man of Steel, and I beat Shaq at Tekken in front of Ice Cube... That’s my earliest recollection of hip-hop and gaming."
When Drake, Travis Scott, JuJu Smith-Schuster (Pittsburg Steelers) and Ninja teamed up for a game of Fortnite last year: "That was the ‘man on the moon, shot-heard-round-the-world’ moment in esports... It’s akin to hip-hop’s moving from the uptown clubs to the downtown clubs."
Esports brand FaZe - combining 24/7 pro gamers with online personalities dedicated to creating content - has a combined social reach of 210M.
That's bigger than the Kardashians 🤯 Some thoughts from Lil Yachty:
-CEO Lee Trink (fmr Capitol Records, Virgin Records 🎶)
-Head of BD Clinton Sparks (producer for DJ Snake, Lady Gaga, Pitbull; turned Karmaloop into a huge streetwear 👟 ecomm site)
-Collabs (Nike, Supreme, Champion)
-Friends (Post Malone, Logic, French Montana)
👥 Meek Mill announced in Feb that he was founding an esports team
🕹 DJ Akademiks hosts a Complex show called On The Sticks where he plays video games with celebrities like Yachty, Chris Redd, baller Iman Shumpert
Esports will have the same appeal as owning a basketball team. "I see Floyd Mayweather’s team facing LeBron’s team and bets being placed on mobile phones."
Athletes, rappers, and players are creating esports leagues bottoms up - which makes this so much more exciting.
You can follow @singareddynm.