Los Angeles Times @latimes Bringing L.A. to the world and the world to L.A. Subscribe now: checkout2.latimes.com/ May. 10, 2019 1 min read

Americans are expected to spend a record $25 billion on Mother’s Day this year, writes @PeltzLATimes  https://lat.ms/2VbcANy 

Scott Yamabe, manager of the Southern California Flower Market, says that sales are “exponentially higher” on Mother’s Day than most days. 📸: @AlSeibPhoto
 https://lat.ms/2VbcANy 

Each American is expected to drop an average $196, a 9% jump from last year that is partly fueled by the strong U.S. economy, according to the National Retail Federation.  https://lat.ms/2VbcANy 

Stronger millennial spending could be another reason why total Mother’s Day spending is at a record. It may partly reflect the relatively high number of millennials still living with their moms.
 https://lat.ms/2VbcANy 

Consumers’ buying habits are also being shifted by millennials, who increasingly seek “experiential” gifts or consumer electronics for mom rather than flowers and other traditional gifts.  https://lat.ms/2VbcANy 


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