Los Angeles Times @latimes Bringing L.A. to the world and the world to L.A. Subscribe now: checkout2.latimes.com/ May. 10, 2019 1 min read

Americans are expected to spend a record $25 billion on Mother’s Day this year, writes @PeltzLATimes  https://lat.ms/2VbcANy 

Scott Yamabe, manager of the Southern California Flower Market, says that sales are “exponentially higher” on Mother’s Day than most days. 📸: @AlSeibPhoto

Each American is expected to drop an average $196, a 9% jump from last year that is partly fueled by the strong U.S. economy, according to the National Retail Federation.  https://lat.ms/2VbcANy 

Stronger millennial spending could be another reason why total Mother’s Day spending is at a record. It may partly reflect the relatively high number of millennials still living with their moms.

Consumers’ buying habits are also being shifted by millennials, who increasingly seek “experiential” gifts or consumer electronics for mom rather than flowers and other traditional gifts.  https://lat.ms/2VbcANy 

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