One of the starker divisions in the sprawling Democratic field is how candidates present themselves—a friendly first name, a no-nonsense last name, or both names—in their logos, on their websites and in promotional materials. https://lat.ms/2YCYu9O
Those seeking political office—and the consultants who advise them—often go to great lengths deciding how best to brand a candidate for strategic purposes.
It’s no frivolous task. https://lat.ms/2YCYu9O
So what goes into a good logo?
It should communicate the basics—a name and some inkling of the office a candidate is seeking—but ideally project a deal more. Think: something that reinforces individuality, especially in a crowded Democratic field. https://lat.ms/30uv2Vc
For instance: Kamala Harris For The People—not “Kamala,” not “Harris”—highlights the California senator’s background as a state and local prosecutor, a central part of her political identity, by quoting the words she used when rising to speak in court. https://lat.ms/2VDyCc3
And how does that translate into a logo?
The typography and red-yellow-blue color scheme pay homage to the 1972 campaign of Shirley Chisholm, the first black woman to run as a major-party candidate for president. https://lat.ms/2YCYu9O
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