Matthew Ball @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 May. 21, 2019 1 min read

When you look at the stars, the owners, the post-season and trade deadline drama, ring chasing, player participation on social media, balkanized teams and the declining rlevenance of the regular season, behind-the-scenes betrayals...

The NBA is the new WWE. #CMV

Who wins the championship is so very far from the most interesting part of the NBA today.

It also happens but once a year.

The drama, meanwhile, is 24/7/365, on every screen.

Gosh darn it @sriramk where is my edit function!


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