Rand Fishkin @randfish Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups. May. 28, 2019 1 min read

5 years ago, my Twitter network was overwhelmingly male-centric. That frustrated me, but looking at my behavior back then (following mostly men, RT'ing mostly men) it should have been no surprise. I wasn't making an intentional effort. /1

Today,  https://analytics.twitter.com/  says my account reaches a nearly equal proportion of women+men. That didn't just happen. I had to take intentional steps (many inspired by @emcgillivray's post  https://moz.com/blog/ways-to-proactively-welcome-women-into-online-marketing  & the suggestions of friends+replies here on Twitter) /2

If you're a dude in tech/marketing/whatever who'd like to broaden the audience you reach, my best suggestions are to broaden the voices you listen to, the ones you amplify, & the ones you support. It's a small step. It's not nearly enough. But it can help. /fin


You can follow @randfish.



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