How to write a cold email:

- Be clear and direct.
- Make the subject line short and specific.
- Tell the reader what you want to accomplish.
- Don't share your life story. The best cold emails are simple and sweet.

Most importantly... short emails have HIGHER response rates.

Love this from @shl

💯

Look for asymmetric opportunities.

Ask for a specific favor that will change your life and take the other person for less than 5 minutes.

Big upside for you. Easy work for them.


You can follow @david_perell.



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