Leandro @Leandro8209 Working on creating simplicity through technology | Co-founder @UnuboHQ Jun. 04, 2019 2 min read

WTF moments in startupville: A thread.

Don't look at these if you're currently struggling to raise funds.

Theranos 💉
Founded: 2003
Known for: Convincing the world that all kinds of diagnostics can be read from one drop of blood.

Raised: $400 million +
Status: Deceased

WTF moment /2

Juicero 🍊
Founded: 2013
Known for: Selling a $400 juicer, that worked with bags, that could be squeezed by hand, making the machine useless.

Raised: $100 million +
Status: Deceased

WTF moment /3

Teaforia 🍵
Founded: 2014
Known for: Trying sell us something that makes tea for $1000.

Raised: $12 million
Status: Deceased

WTF moment /4

Bodega 🛒
Founded: 2017
Known for: Making a smart cabinet, filling it with startup feed (including LaCroix of course), and calling it “Bodega” of all things. It’s a vending machine.

Raised: $2.5 million
Status: Alive (as Stockwell)

WTF moment /5

Liquid Death 💧
Founded: 2019
Known for: Putting water in a tall can, and marketing it as an edgy, punk-style brand.

Raised: $1.2 million
Status: Alive

WTF moment /6

Cangoroo 🦘
Founded: 2019
Known for: Trying to do the sharing thing (like with e-scooters) with a pogo stick.

Raised: N/A
Status: Still not sure if real

WTF moment /7

WeWork 👩‍💻
Founded: 2010
Known for: Trying really hard to be seen as a tech and lifestyle company, but once you strip it down, it's an office leasing company that is scaling so fast, many fundamentals are being missed.

Raised: $12.8 billion 🤯
Status Alive

WTF moment /8

Clinkle 💵
Founded: 2011
Known for: Dreaming up a rewards based payments platform, that never really saw the light of day.

Raised: $25 million
Status: Deceased

WTF moment /9

YO 🗣
Founded: 2014
Known for: Creating a chat app, that only lets you send messages with the word “yo".

Raised: $1.5 million
Status: Active

WTF moment /10

Fyre Media 🏝
Founded: 2016
Known for: Trying to organise a "luxury festival" on the Bahamas, with the goal of promoting an app of the same name. Take a washed up rapper, add some fraud, breach of contract and more...

Raised: $23 million
Status: Deceased

WTF moment /11

Color 🔵
Founded: 2011
Known for: Creating a photo, video, sharing/discovery app. Classic overfunded startup, struggling to find its way. Add to that a captain (founder), who abandoned ship after organisational mismanagement.

Raised: $41 million
Status: Deceased


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