It’s heart-warming how many people are noting @tim_cook’s celebration of working nights’n’weekends and refusing to applaud extractive sacrifices. Overwork isn’t cool, especially not on a regular, expected, and self-imposed schedule. Deal with a crisis, sure. A release ain’t that.
We surely but steadily change the culture of the acceptable when bullshit like this is called out. It may seem impossible to tilt at American affinity for overwork, but so too did it to speak out for privacy or against monopolies or any of the other big topics that are changing.
Tim’s celebration of scheduled overwork represents the lagging mainstream. This is that behind-the-curve generational gap. The rejection of such bullshit is to be carried into the mainstream by those darn millennials who refuse to simply comply with the harmful work norms.
And maybe if they haven’t let the Pro category languish for four years, they wouldn’t have needed to sprint till they were blue to remedy the situation? Overwork is nearly always just a synonym for “bad management and poor planning”.
You can follow @dhh.
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