Matthew Ball+ Your Authors @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 Jun. 05, 2019 1 min read + Your Authors

I still don't understand why Disney didn't make Dark Phoenix a direct-to-Hulu or Disney+ release.

Everyone knew it was bad. Why spend on marketing, split revenues with theaters versus use it to drive subscriber acquisition

There are counterpoints, but beats losing more money.

'Dark Phoenix' to lose $100MM+  https://deadline-com.cdn.ampproject.org/v/s/deadline.com/2019/06/dark-phoenix-bombs-at-the-box-office-reasons-why-1202629749/amp/?amp_js_v=a2&amp_gsa=1#referrer=https%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fdeadline.com%2F2019%2F06%2Fdark-phoenix-bombs-at-the-box-office-reasons-why-1202629749%2F 

18 months (and two delays) ago I thought Disney wouldn't release the film in theaters


You can follow @ballmatthew.



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