François Chollet @fchollet Deep learning @google. Creator of Keras, neural networks library. Author of 'Deep Learning with Python'. Opinions are my own. Jun. 09, 2019 1 min read

We're all familiar with the fact that the trustworthiness of any piece of content online is starkly inversely correlated with how hard it tries to attract your attention. Clickbait isn't trustworthy; lies can be endlessly tuned to be catchy, free from the constraints of reality.

Implication: for crowdsourced content platforms, a business model that relies on capturing attention (engagement), where attention-grabbing content gets promoted and amplified, is directly harmful to the general trustworthiness of information.

On the other hand, a business model that depends on providing *useful* information (e.g. search) would generally be biased towards reliable information.


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