Rand Fishkin @randfish Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups. Jun. 11, 2019 1 min read

Google history mystery:
- Nov 2016, desktop search clicks to  http://maps.google.com  decline
- Aug 2017, desktop search clicks to the TBM=LCL parameter rise
Where was GG sending maps clicks in the meantime?!
(prelim data via @jumpshotinc, but please don't quote/use yet)

Note this is *desktop only*, so it's not going to the Google Maps app. And whatever it is may have started to draw maps traffic/clicks in May 2016 (it may even still be earning some maps/local clicks today)

Maybe solved! @JoyanneHawkins reminded me that in those years, Google sent a ton of local clicks to Google+ profiles!

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