We've entered a new era in marketing.
The big digital advertising platforms are fairly priced now. Offline channels like television, billboards, and retail stores are growing fast again.
Innovation will shift towards top-of-funnel advertising.
Some data to back this up...
1. Advertising on Facebook has become 70% more expensive between 2017 and 2018, while ad spend on Facebook grew 40% during Q2 2018.
As @mrsharma and I have written:
"The future of holding companies will be built around customer audiences & personas, not industries."
“Sizable, loyal audiences will be of the most coveted “products" over the next decade.”
You can follow @david_perell.
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