Rand Fishkin @randfish Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups. Jun. 16, 2019 1 min read

What % of clicks on Google's search results would you estimate go to properties owned by Alphabet (YouTube, Android, G Maps, G Support, ThinkWithGoogle, G Blog, G Fiber, Nest, Waymo, Waze, et al)?

In December of last year, @HouseDemocrats & @HouseGOP asked Google's CEO, Sundar Pichai, questions including this one. The Google CEO gave a non-answer (or perhaps intentionally ignored the question).
Source:  https://www.scribd.com/document/399919557/Google-12-11-18-Hearing-QFR-Responses 

This coming week, I should have those answers -- organic & paid CTR, % of zero-click searches, and % of organic & paid clicks leading to a Google/Alphabet-owned property -- on  https://sparktoro.com/blog  thanks to clickstream data from @jumpshotinc. Stay tuned.


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