What % of clicks on Google's search results would you estimate go to properties owned by Alphabet (YouTube, Android, G Maps, G Support, ThinkWithGoogle, G Blog, G Fiber, Nest, Waymo, Waze, et al)?
In December of last year, @HouseDemocrats & @HouseGOP asked Google's CEO, Sundar Pichai, questions including this one. The Google CEO gave a non-answer (or perhaps intentionally ignored the question).
Source: https://www.scribd.com/document/399919557/Google-12-11-18-Hearing-QFR-Responses …
This coming week, I should have those answers -- organic & paid CTR, % of zero-click searches, and % of organic & paid clicks leading to a Google/Alphabet-owned property -- on https://sparktoro.com/blog thanks to clickstream data from @jumpshotinc. Stay tuned.
You can follow @randfish.