Garry Tan+ Your Authors @garrytan Cofounder @Initialized —Designer/eng turned VC investor in startups now worth over $36B — New YouTube videos every week — DM me on Instagram for startup advice Jul. 01, 2019 1 min read + Your Authors

This ad for a new medium format digital back for the Hasseblad system 👌

The Hasselblad 500 was a film camera they used to shoot photos on the moon. It was the gold standard for commercial photography for half a century.

Want 📷

My favorite is finding out the actor is a real photographer actually named Jack Guy

@JACKGUYphoto

Good example of this advertising principle


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