Matthew Ball+ Your Authors @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 Jul. 01, 2019 1 min read + Your Authors

Great (paywall) piece from @theinformation on Netflix becoming more "budget conscious" and "efficiency" focused.

Some thoughts below, but basically this is a natural maturation of Netflix's needs, rather than just its age or "Hollywoodification"

 https://www.theinformation.com/articles/netflix-plays-new-role-budget-conscious 

For many years, Netflix’s primary concern was only solving for volume. Like a new pharmaceutical company, it could start a pipeline of development but everything was years from release.

As a result, it couldn’t be too selective on what was ordered/renewed to meet volume needs

Which is why we saw/still see Netflix bring back old shows (Arrested Development), take over cancelled ones (Designated Survivor), pickup those dropped by another network in development (Locke & Key), and rely heavily on packaged, ready-to-go shows (agencies super helpful here)

But as you build a pipeline, make talent deals (Shonda! Ryan! Barris!) and grow output, you start to have real alternatives and important trade-offs to make with each greenlight. It's not what you can get, it's what you choose to make - which informs what you don't.

And by nature of the fact their spending has grown, the value of very small percentage differences in efficiency has become enormous. 10% of Netflix's cash spend in 2019 is 40% of its 2014 spend.


You can follow @ballmatthew.



Bookmark

____
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.


Follow Threader