The war on marketing is so dumb. I guess no one should try and offer goods, services or media to anyone we should all just shelter in place 🙄. To sell is human.
Even worse than that headline (which assumes humans have no agency and just do what every CTA says, which of course is BS) are clueless manchilden founders in Silicon Valley that think marketing is unnecessary. Meanwhile they worship Elon who does an absolute ton of it every day.
Jobs was one of the greatest marketers ever & deeply understood this Robert Greene quote:
“Everything is judged by its appearance: what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost."
You can follow @AdamSinger.
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