Los Angeles Times @latimes Bringing L.A. to the world and the world to L.A. Subscribe now: checkout2.latimes.com/ Jul. 04, 2019 1 min read

The durian is no ordinary fruit. Its thorny cantaloupe-sized husk looks like a hedgehog crossed with an avocado. Here’s how a clever Malaysian farmer has made a fortune off the fruit.  https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html 

After Tan Eow Chong took one bite of a durian in Malaysia, he was transfixed. “The flesh melted in my mouth,” said Tan, who decided then that he had to grow the durian himself.  https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html 

What defines durian fruit, however, is its overpowering sulfuric scent, which has led to bans from public transportation and the occasional evacuation of buildings. But for the fruit’s admirers, the stench is part of the allure.  http://ow.ly/g3Cb50uTzDF 

The world’s biggest emerging consumer market appears firmly in favor of the smell. China’s massive unmet demand for durian is the prime reason why a consulting firm predicts the global market for raw durian will reach $25 billion by 2030.  http://ow.ly/g3Cb50uTzDF 

Tan, now 58, has seen his revenue grow tenfold in the six years since he began exporting durians to China. Now, among locals on this lush island west of the Malay peninsula, Tan is the Durian King. Read more from @dhpierson, reporting from Malaysia:  https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html 


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