The durian is no ordinary fruit. Its thorny cantaloupe-sized husk looks like a hedgehog crossed with an avocado. Here’s how a clever Malaysian farmer has made a fortune off the fruit. https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html …
After Tan Eow Chong took one bite of a durian in Malaysia, he was transfixed. “The flesh melted in my mouth,” said Tan, who decided then that he had to grow the durian himself. https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html …
What defines durian fruit, however, is its overpowering sulfuric scent, which has led to bans from public transportation and the occasional evacuation of buildings. But for the fruit’s admirers, the stench is part of the allure. http://ow.ly/g3Cb50uTzDF
The world’s biggest emerging consumer market appears firmly in favor of the smell. China’s massive unmet demand for durian is the prime reason why a consulting firm predicts the global market for raw durian will reach $25 billion by 2030. http://ow.ly/g3Cb50uTzDF
Tan, now 58, has seen his revenue grow tenfold in the six years since he began exporting durians to China. Now, among locals on this lush island west of the Malay peninsula, Tan is the Durian King. Read more from @dhpierson, reporting from Malaysia: https://www.latimes.com/world/asia/la-fg-col1-malaysia-durians-china-20190704-htmlstory.html …
You can follow @latimes.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.