~ New article ~
@mrsharma and I wrote about the playbook for DTC brands who want to partner with Amazon.
Themes of the essay:
• Advertising funnels
• How to partner with Amazon
• Why content boosts advertising efficiency
1. Amazon launched 66 private label brands in 2018.
2. Amazon has ~ 100 million square feet of distribution center space across the United States.
3. Amazon now controls more than 550 brands, and 68% of them are apparel-focused.
You can follow @david_perell.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.