~ New article ~

@mrsharma and I wrote about the playbook for DTC brands who want to partner with Amazon.

Themes of the essay:

• Advertising funnels
• How to partner with Amazon
• Why content boosts advertising efficiency



Some stats:

1. Amazon launched 66 private label brands in 2018.

2. Amazon has ~ 100 million square feet of distribution center space across the United States.

3. Amazon now controls more than 550 brands, and 68% of them are apparel-focused.

Amazon’s advertising business is growing fast.

You can follow @david_perell.


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