Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Aug. 03, 2019 1 min read + Your Authors

"Annual cancellation rates for cable and satellite distributors ~ 4%. Surveys of consumers show that churn rates at streaming services tend to be significantly higher. Netflix, which has the lowest turnover rate of any streaming service, still loses ~ 7%"
 https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-video-on-demand-war-is-going-to-get-bloody?srnd=premium 

"Not bound by long-term contracts, streaming subscribers can easily be lured away. In surveys, Parks Associates found that 28% of consumers said they have subscribed to a streaming service to check out just one title."

CAC = lower without long term contract. Churn = inverse!

The benefits of lower churn can be nonlinear because you avoid The customer acquisition cost or it is lower "retention CAC." The best way to grow is often not to shrink (assuming positive unit economics). "Every factor is connected in The Great Circle of Life." Mufasa


You can follow @trengriffin.



Bookmark

____
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.


Follow Threader