Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Aug. 05, 2019 1 min read + Your Authors

Remember: it is much scarier to say "the market" is down 721.74 points than to say it is down 2.73%! Don't tell them which market you are referring to either!

Everyone knows that the most effective way to be dramatic today about price changes in an index is to use the point drop in the Wilshire 5000 and to only say "the market was down more than 900 points."

If you want to maximize drama or to sell your market timing newsletter do not ever say that the market is only up [XYZ]% over the last five or ten years. Loss aversion, present moment bias and availability bias are the friends of a storyteller!

You can follow @trengriffin.


Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.

Follow Threader