Google's recent series of trust updates have (perhaps unintentionally) hit @examinecome hard. Can't be 100% sure what's behind this, but a bias to known brands seems likely.
If that is the explanation, it particularly sucks b/c it makes the old SEO advice of: "build wonderful, uniquely valuable, accurate, helpful content, make it fast & accessible, earn accolades/notoriety/links from press/industry, delight users, and we'll reward you"... Wrong.
Instead, at least in YMYL spaces, the answer is "put your content on a site we already believe to be reputable or it won't rank, because we can't take the risk of having non-brands in these SERPs."
I get it - Google's between a rock & a hard place. Just a sad situation.
You can follow @randfish.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.