When you're the head of a country or a party, the way you behave, the things you say and the way you say them, are always a form of promotion (or demotion) of what you represent, 100% of the time, no matter the situation
Like the cover of a book
I guess what I'm saying is, if you represent a cause or a nation, or even a company, then always be excellent
Especially if you represent 327M people and a nation seen by many in the world as a beacon of Western values
You like Western values, yes? You're the cover of that book now
You can follow @fchollet.
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