Adam Singer+ Your Authors @AdamSinger Think3 CMO. Prev: $GOOG, agency director, advised $SPLK $MKTO $DRI & other brands you use daily. 🎵 composer. Investor & student. Best friend to @dashthedingo. Aug. 20, 2019 1 min read + Your Authors

Everything is marketing/brand in the modern economy. Fight it if you want. Talk about how great your product is. It doesn't matter. All comes down to sales and storytelling/narrative.

Related, I love this quote from @profgalloway's blog post today:

"People don't choose between things, they choose between description of things."
—Daniel Kahneman, behavioural economist

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FTR Scott was bit hard on Fred here they fund tons of great/sustainable companies of course, USV is not some chop shop. Scott flexing the blogging teeth is never boring. I just esp liked the quote above.

You can follow @AdamSinger.


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