Matthew Ball+ Your Authors @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 Aug. 22, 2019 1 min read + Your Authors

Wrote an OpEd for @nytimes on how the future of streaming TV means the return of broadcast and cable-era problems. 

Important: As consumers care deeply about media content (TV/film/gaming/music), but don't actually that spend much on it, the most efficient use of this content is actually to drive other industries/categories/revenue

But this strongly influences what content is made + marketed

It used to be that media companies fought on media, show to show, minute to minute, commercial break to commercial break.

That's not really the case anymore.

This may be good for our bills, but it's probably not good for art.

Thanks to NYT's @brianzittel for the patient hand-holding and proposal, and @jonathanglick for spending his vacation editing

You can follow @ballmatthew.


Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.

Follow Threader