Tren Griffin @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Aug. 24, 2019 1 min read

"Data helps you to identify, understand and allocate resources and then, in effect, control market interactions around that resource."  https://fourweekmba.com/digital-platform/ 
Sangeet Paul Choudary

"As third parties bring in their resources, you can then create a network of demand. As more demand comes in, even more, third parties come in with their resources. [That's a] network effect. Platforms will continue to own the most critical assets that help them to compete."

"The first thing you need to think about is the economic incentives for ecosystem participants.
The second thing you need to think about is control points. Once ecosystem participants participate, what are the few factors that enable you to establish control over this ecosystem?"

"Owning the data generated by a direct customer relationship is increasingly valuable since fuels machine learning and other modern data science processes."

With that data, analytics and the right software a business can control demand.

 https://25iq.com/2018/06/02/proprietary-product-distribution-is-better-than-sliced-bread/ 


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