Motorola was so dominant in 1993. They had huge pricing power and could and did charge a premium. My first phone was the famous Motorola Dynatac "brick" phone. They were the sole supplier to Nextel, which was not fun. We would fly to Schaumburg Illinois to talk transfer pricing.
The idea of no-roaming or long-distance fees nationwide in the US originated at McCaw Cellular prior to AT&T's purchase of the company in 1994. Nextel offered the first "one-rate" type plan in the US. AT&T bought McCaw "to save the long distance business"! I'm not joking!
Nokia received a boost from a massive order from for a phone that would implement a Digital One Rate offering. No one would meet the wholesale price requirement. Then in one meeting Nokia was asked: why? "The NRE is too high" they said. The buyer paid the NRE and a deal was done.
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