Apple TV+ is most likely doomed, but the Iger resignation is less about any competition, and more so a display of Iger’s confidence in Disney+. A reassurance of focus.
I think much of the optimism around Disney’s SVOD pivot is one baked in nostalgia, more than reality. A legacy company with a bucket of dying brands. Lol @ ABC. Can Star Wars and Marvel continue to reach new peaks? Will the company that destroyed Club Penguin invest in paradigms?
The future of media evidently looks more like YouTube & TikTok than it does many of Disney’s properties. They are brands of escapism — but they’re exhausted, played out, and too familiar. There will come a day where we won’t want to escape, because we will perpetually live there.
Disney+ will probably do well, maybe better than anticipated — but for how long? This is not a new business, this is a true pivot, because Disney is peaking. The Marvel phenomena offset this companies fatigue, and it too is tiring.
Maybe Iger’s resignation is market signaling — or maybe it is delusional optimism & confidence. This trajectory won’t be all roses, & Disney can only hope that Iger leaving behind the company building future paradigms will have been worth that signal, not another Hulu or Fusion.
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