Tren Griffin @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Sep. 23, 2019 1 min read

25iQ Term of the Day: "cohort."

"A group of individuals who share a common trait, such as birth year. In medicine, a cohort is a group that is part of a clinical trial or study and is observed over a period of time."

"A cohort is simply a fancy name for a group.” David Skok

In a customer lifetime value (CLV) analysis my friend @d_mccar says a cohort: "would be a group of customers who first adopted within the same window of time. Typically adoption should be when a customer places his/her first order."

"If you look at this curve, ‘percent monthly active’ versus ‘number of days from acquisition’, if you end up with a retention curve that is asymptotic to a line parallel to the X-axis, you have a viable business...." Alex Schultz 

Many SaaS/business terms come from medicine. 

You can follow @trengriffin.


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