Matthew Ball+ Your Authors @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 Sep. 26, 2019 1 min read + Your Authors

Prediction: Netflix will stop regularly reporting subscriber figures (or at least collapse US & International), just as Apple stopped reporting iPhone/iPad/Mac unit sales

• None of its core competitors report regularly, nor exactly
• Each Q miss/beat drives share price swings, not relevant to long-term story
• Perverse incentives (if Stranger Things S3 hit 7 days earlier, US Q2 would have been up)
• "International" is already uselessly opaque

You can essentially get there, of course, with revenue - which is why they'd do it. Smooths out ARPU and sub swings, domestic and abroad, too, etc.

Of course, the market would go crazy for a few days and declare Netflix dead.

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