Apple Pay has really changed the game. In the past, it always felt like a drag to buy online from a place where you didn’t already have an account (ie Amazon). Now Apple Pay makes it seem like you have an account everywhere. Address, credit card, everything prefilled ❤️
And with Amazon’s counterfeit woes, it simply feels safer just to go straight to the makers as well. Talk about disintermediation. In the last few weeks, I’ve bought direct from Sonos, B&O, Bumble & Bumble, and several others. I’m in and out quicker than I ever was at Amazon.
So next time you think: hey, I should get that on Amazon, just stop for a second. Find the maker’s own site. You’ll probably get much better info and with Apple Pay the checkout is a bliss (probably because the store runs on @Shopify 😂).
You can follow @dhh.
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