1/2 The Obvious UI is Often the Best UI by Susanna Zaraysky https://link.medium.com/85WkwtE5s0
2/2 Lots of good concepts in here. Many of them discussed at length 15 years ago in the Office blog by @jensenharris for the design of the ribbon in Office 2007 where there were 100x the commands to surface. eg. https://blogs.msdn.microsoft.com/jensenh/2005/12/02/super-tooltips/ …
PS/ Office wasn’t the first by any means—but the breadth and depth of the command surface area and the relevancy (or not) based on context) were definitely unique.
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