Apple TV+ is free.
The only reason it "bills" at $5 is to signaling value in a later Apple Prime bundle.
Also why Apple wanted the rumored (and excessive) $10 monthly. It wouldn't have mattered except to claim more savings later.
One of the many advantages in such a bundle is it gets customers buying things (1) They would benefit from; (2) Have real marginal costs, so can't be free; (3) But Apple really wants.
Such as iCloud or Apple Care
For $25 (v $37)
+ $40/month for iPhone, replaced annually
+ $3/month for AppleTV, replaced every three years
Wrote in Q2'18: https://redef.com/original/apples-prime-and-explaining-apples-video-ambitions …
You can follow @ballmatthew.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.