Apple TV+ is free.
The only reason it "bills" at $5 is to signaling value in a later Apple Prime bundle.
Also why Apple wanted the rumored (and excessive) $10 monthly. It wouldn't have mattered except to claim more savings later.
One of the many advantages in such a bundle is it gets customers buying things (1) They would benefit from; (2) Have real marginal costs, so can't be free; (3) But Apple really wants.
Such as iCloud or Apple Care
For $25 (v $37)
+ $40/month for iPhone, replaced annually
+ $3/month for AppleTV, replaced every three years
Wrote in Q2'18: https://redef.com/original/apples-prime-and-explaining-apples-video-ambitions …
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