Matthew Ball+ Your Authors @ballmatthew Venture investor, strategist, essayist, that guy on Twitter. Prev. Head of Strategy @AmazonStudios, ex-Otter Media, @MediaREDEF. 🇨🇦 Oct. 07, 2019 1 min read + Your Authors

Apple TV+ is free.

The only reason it "bills" at $5 is to signaling value in a later Apple Prime bundle.

Also why Apple wanted the rumored (and excessive) $10 monthly. It wouldn't have mattered except to claim more savings later.

One of the many advantages in such a bundle is it gets customers buying things (1) They would benefit from; (2) Have real marginal costs, so can't be free; (3) But Apple really wants.

Such as iCloud or Apple Care

APPLE PRIME:
$10 Music
+$5 Video
+$5 Cloud
+$5 Arcade
+$5 News
+$7 Care
-----------------
For $25 (v $37)

+ $40/month for iPhone, replaced annually
+ $3/month for AppleTV, replaced every three years

Etc., Etc.

Wrote in Q2'18:  https://redef.com/original/apples-prime-and-explaining-apples-video-ambitions 


You can follow @ballmatthew.



Bookmark

____
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.


Follow Threader