1/ I think @Arubin is very smart and talented
Don't assume this "phone" is geared for consumers directly
It may look like 4 vertically stacked watchOS displays which lets you do "essential" things (but other than time or quick auto text replies, not much dynamically...
2/ His play may not be to sell consumer phone but...trying to create 3rd OS for a deseprate-to-get-into-hardware player who isnt Apple (iOS) or Google(Android)—like FB or AMZN or other—to buy his team and talent and OS as Google did his Android...
3/ Apple and Google control most people's on-ramp and glass/windows to connected world.
Facebook is an app on their platforms
Amazon too but Alexa/Echo is push for hardware
The home, the TV, the car...all touch point access control on-ramps
The next fight for the next OS...
You can follow @wolfejosh.
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