David Perell+ Your Authors @david_perell "The Writing Guy" | I tweet about business, online learning, and Internet writing | My Podcast: perell.com/podcast | My writing school: writeofpassage.school/ Oct. 22, 2019 1 min read + Your Authors

THE HISTORY OF ADVERTISING

Four lessons:

• Radio advertising peaked during World War II.

• The internet crushed newspapers.

• Television advertising stole market share from newspapers and magazines — not radio.

• Television is just now starting to lose market share.

Surprising fact.

The advertising industry only grows when the economy does.

National ad spend has hovered around 1-1.5% of GDP since 1925.

Google didn’t kill newspapers.

Facebook didn’t kill newspapers.

The internet killed newspapers.


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