ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Oct. 22, 2019 1 min read


Four lessons:

• Radio advertising peaked during World War II.

• The internet crushed newspapers.

• Television advertising stole market share from newspapers and magazines — not radio.

• Television is just now starting to lose market share.

Surprising fact.

The advertising industry only grows when the economy does.

National ad spend has hovered around 1-1.5% of GDP since 1925.

Google didn’t kill newspapers.

Facebook didn’t kill newspapers.

The internet killed newspapers.

You can follow @david_perell.


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