What those who overhype AI and mislead the public about their achievements need to understand is that they're ultimately compromising their own credibility
It matters very little to the long-term success of your lab/company whether someone's uncle thinks we're close to strong AI because he read it in the newspaper. But it matters a lot what other researchers in the field think about you.
In the long term trust is the only currency. Any sort of misrepresentation of reality undermines the trust of those who can see it for what it is. It should be pretty basic stuff: know your audience
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