Many winemakers, shopkeepers and restaurateurs who survived the 2017 wildfires in Napa and Sonoma counties are struggling to get the word out that one of the world's premier winemaking regions remains open for business and eager to host visitors. https://www.latimes.com/business/story/2019-10-27/californias-wine-country-fires-blackouts-sonoma-napa-tourism …
The 2017 fires generated dramatic TV footage across the country, but fewer than 20 of the 900 or so wineries in Napa and Sonoma counties suffered significant damage. Most restaurants, shops and hotels also survived.
The stakes are high. In both Napa and Sonoma counties, tourism ranks among the top industries, with more than 40,000 combined jobs directly dependent on visitors. https://www.latimes.com/business/story/2019-10-27/californias-wine-country-fires-blackouts-sonoma-napa-tourism …
The Signorello Estate winery’s tasting room and HQ burned during the 2017 wildfires. However, it has continued to make wine and host tastings. "The silver lining is we lost some buildings but we didn't lose any vines," the proprietor said.
The effort to attract visitors back has been hampered by a wildfire that broke out in northern Sonoma County last week and by the decision to shut off power in the region intermittently during high-wind days to help prevent another fire disaster. https://www.latimes.com/business/story/2019-10-27/californias-wine-country-fires-blackouts-sonoma-napa-tourism …
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