I don't get "if you didn't subscribe to HBO before, why would you get HBO Max now that it has X, Y and Z."
That's essentially why people subscribe to Netflix... which has nearly 2x the subs in the US
Even if they charged more, the logic would still apply. And they don't!
There's a reason all of the premium cablers got stuck at roughly 30% of Pay-TV homes and 25% of total homes.
+ Netflix didn't.
Content limited TAM.
Even when they launched D2C apps, they grew - but not meaningfully above historical penetration (lot more homes in 2019 v 2010).
Yes, HBO had Sesame Street for several years now.
But kids is mostly a retention play
More importantly, you need lots of content around it. You don't serve an audience by having 1 of 20 releases be for them.
You can follow @ballmatthew.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.