Daniel Sinclair @_DanielSinclair Building for young people. Not reading @danielsunread. Lurking behind likes and thinking about social media, communication, & China. Nov. 01, 2019 1 min read

Jeffree Star x Shane Dawson just took down Shopify.

The billionaire YouTuber will arrive within the next 5 years.

It would appear all Third Party Services from @Shopify are down right now. This happened 2 minutes before the @shanedawson launch. A YouTuber took down their entire infrastructure.  https://status.shopify.com 

Outage confirmation from Shopify Engineering

Beauty Bay had to turn their Google result into a 'Sorry we're down' status page to mitigate and survive this traffic. The web is crumbling.

How to take down Shopify 🙃  https://trends.google.com/trends/explore?date=now%204-H&geo=US&q=Jeffree%20Star,Shane%20Dawson,Morphe,Beautylish,Beauty%20Bay 

United States followed by Worldwide Trending. I don't think I have ever seen Shopify on Trending like this.

The behind the scenes of this launch, and the finale of the series, is just awesome. Fun begins at ~20 minutes. Shopify's end is a MESS on the conference call. Total chaos 😂  https://www.youtube.com/watch?v=OTCOoVApM_U 

BD FOUNDER ENERGY. A really stressful BTS of that launch, but Shopify really did try to mitigate web traffic like a DDOS attack during this palette launch. Top store of the day, with the run on 1.1M units (+ the rest of the collection) even bringing down their internal backend.

If you haven't watched it, you should. It's a new height for @shanedawson's docuseries, & creators everywhere. The creators will win, & it gives me a lot of hope in knowing that the series just energized a generation of entrepreneurs. The kids will win too


You can follow @_DanielSinclair.



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