Lessons from different fields:
1) Advertising: We overestimate our capacity for independent thought.
2) Poker: Life is probabilistic. We can do everything right and still lose.
3) Architecture: We're influenced by our environment, especially when we don’t realize it.
4) Sports: Momentum is the great equalizer. It strengthens the weak, and weakens the strong.
5) Logistics: Most of the economy is invisible to you. The world is way, way bigger than you think.
6) Politics: People's stated preferences can differ widely from their revealed ones.
7) Gambling: Don't give people consistent rewards. Vary the size and frequency of rewards instead.
8) Investing: A small number of events account for the majority of outcomes.
9) Writing: If you read what everybody reads, you'll think what everybody else thinks.
10) Coding: Don’t under-estimate the power of a computer with internet access.
11) Comedy: The deepest truths are hidden behind a veneer of humor.
12) History: The wisdom of civilization is written and forgotten, written and forgotten, written and forgotten.
13) Surgeons: In times of stress, use a checklist.
14) Nutrition: Eliminating junk is the fastest path to self improvement.
15) Restaurants: People over-estimate how much they value good food, and under-estimate how much they value ambiance and aesthetics.
15) Music: Many of humanity’s best creations are hundreds of years old.
16) Manufacturing: Quality and quantity aren’t always add odds with each other. Sometimes, you can have more of both.
17) Public Speaking: Laughter is the fastest way to create trust and connection.
18) Cooking: Your outputs are only as good as your inputs.
19) Private Equity: Avoid competition and remember that you’re not immune to base rates.
20) Growth Marketing: In the fastest growing Silicon Valley companies, customers become marketing advocates for the product.
You can follow @david_perell.
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