Will Oremus @WillOremus Oh-REE-mus. Senior writer for OneZero (@ozm) covering platforms, algorithms, privacy, and online speech. Raising Delawareness since 2018. DM for Signal. Nov. 15, 2019 1 min read

Twitter has finally explained its ban on political ads.

I wrote about how it will work—and why it might not.  https://onezero.medium.com/heres-exactly-how-twitter-s-political-ad-policy-will-work-d3c7f8a4795b 

Here's exactly what Twitter is banning under its new political ad policy. This is the (relatively) straightforward part.  https://onezero.medium.com/heres-exactly-how-twitter-s-political-ad-policy-will-work-d3c7f8a4795b 

And here's where Twitter's policy gets awfully murky: "Cause-based advertising" will still be allowed (though restricted in its targeting), depending on both who's behind it and what the "primary goal" is. Good luck figuring that out!  https://onezero.medium.com/heres-exactly-how-twitter-s-political-ad-policy-will-work-d3c7f8a4795b 

My takeaway: To avoid the daunting problem of fact-checking political ads, Twitter has created for itself the also-daunting problem of differentiating between overtly political and "caused-based" ads—a distinction that cries out to be gamed.  https://onezero.medium.com/heres-exactly-how-twitter-s-political-ad-policy-will-work-d3c7f8a4795b 

One aspect of Twitter's political ad policy that is likely to be overlooked: In theory it allows "cause-based" ads on issues like climate change, but in practice it curtails them, because it bans 501(c)(4) nonprofits from advertising on Twitter at all.  https://onezero.medium.com/heres-exactly-how-twitter-s-political-ad-policy-will-work-d3c7f8a4795b 

You can follow @WillOremus.


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