Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Nov. 19, 2019 1 min read + Your Authors

1/ "The exposure of _____ helped promote my _____. Lots of people are coming up with _____ , but they're going to have to come up with $____M a year to promote it. If you’re me, you don’t have to spend a penny on it. It was a great crossover – rolling my brand into my business.”

2/ Who made the statement in the previous tweet?

Is the trend of celebrities owning the underlying business and not just taking an endorsent fee from another company likely to become more common?

How much more drops to the bottom line when avoiding those marketing costs?

3/ 25iQuiz:

What company just reported that "revenue at its luxury business rose by 4.4% in the first quarter. Adjusted gross margin expanded 160 basis points to 62%"?

Are sales and marketing costs reported above or below the gross margin line?

4/ "I’m a walking billboard. I got my Cabo Wabo tattoo in 2004. The Van Halen guys hate me for this.” 

Content marketing reduces customer acquisition cost. Wealth managers create podcasts and write blogs. Hagar promotes his brand by being a musician.

5/ Who wrote this?

"There is a huge difference between companies with high gross margins and those with lower gross margins. Using the DCF framework, you cannot generate much cash from a revenue stream that is saddled with large, variable costs." 

6/ Consumer brands are a rough neighborhood now.

July 2019 "Coty acknowledged a stunning 60% of its brands are “margin dilutive” and plans to concentrate on a fewer number of product lines. It didn’t specify which brands might be on the chopping block." 

7/ "There's always been a struggle between the retailer and brands. If I've got a terribly weak brand and I want to get into Walmart I'm not going to be able to do it. The negotiation is way different if you have something essential versus nonessential.” 

You can follow @trengriffin.


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