Los Angeles Times+ Your Authors @latimes Bringing L.A. to the world and the world to L.A. Subscribe now: membership.latimes.com/ Nov. 19, 2019 1 min read + Your Authors

In the 1970s, long before digital subscriber counts and social media wars, a young man named Gulshan Kumar was managing his father’s record shop in New Delhi and saw an opportunity to capitalize on a breakthrough technology: the cassette tape.  https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series 

By 1984, Kumar (see photo) founded T-Series and within a few years had built a state-of-the-art facility outside New Delhi that was manufacturing 80,000 cassettes a day.

As authorities got tougher on copyright infringement, Kumar made his next breakthrough. 📸: T-Series

Kumar began exploiting a loophole that allowed producers to release cover versions of original songs. He found little-known musicians who could perform pitch-perfect renditions of Bollywood oldies.

Below, a 2015 cover of a classic Hindi film song:  https://www.youtube.com/watch?time_continue=2&v=nCD2hj6zJEc&feature=emb_logo 

In 1997, Kumar was killed when three men unloaded 16 bullets into his neck and back.

It was Bollywood’s most sensational murder. It exposed the film industry’s worst kept secret: the growing influence of organized crime.  https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series 

Despite rivals, legal challenges, disgruntled artists, murderous gangsters and private tragedy, T-Series found a way to conquer Bollywood - and now, YouTube.

Correspondent @SBengali with the full story:  https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series 


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