In the 1970s, long before digital subscriber counts and social media wars, a young man named Gulshan Kumar was managing his father’s record shop in New Delhi and saw an opportunity to capitalize on a breakthrough technology: the cassette tape. https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series …
By 1984, Kumar (see photo) founded T-Series and within a few years had built a state-of-the-art facility outside New Delhi that was manufacturing 80,000 cassettes a day.
As authorities got tougher on copyright infringement, Kumar made his next breakthrough. 📸: T-Series
Kumar began exploiting a loophole that allowed producers to release cover versions of original songs. He found little-known musicians who could perform pitch-perfect renditions of Bollywood oldies.
Below, a 2015 cover of a classic Hindi film song: https://www.youtube.com/watch?time_continue=2&v=nCD2hj6zJEc&feature=emb_logo …
In 1997, Kumar was killed when three men unloaded 16 bullets into his neck and back.
It was Bollywood’s most sensational murder. It exposed the film industry’s worst kept secret: the growing influence of organized crime. https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series …
Despite rivals, legal challenges, disgruntled artists, murderous gangsters and private tragedy, T-Series found a way to conquer Bollywood - and now, YouTube.
Correspondent @SBengali with the full story: https://www.latimes.com/world-nation/story/2019-11-19/india-youtube-bollywood-t-series …
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