Josh Wolfe+ Your Authors @wolfejosh Co-Founder @Lux_Capital Trustee @SfiScience Santa Fe Inst Chair @CiPrep Coney Island Prep (Brooklyn) Co-Founder of Carson, Quinn & Bodhi w/ @ltwolfe Nov. 27, 2019 1 min read + Your Authors

Lux 2019 annual meeting talk:

THEME: How technology evolves—out of the infinite arms race—between deception + its detection.

Opening 2 mins below.

Full link to full talk here... 

2/ PART 2....

On self-deception in humans
On self deception in animals—and entrepreneurs...
On deception in business...

(Full 20 min video here) 

3/ PART 3...

On “fake it till you make it” of Mike Ovitz
Or “make it to fake it” DeepFakes

And treachery + trickery of animal deception...

Including the MOST INSANE deception that ever evolved you‘ll have ever seen—

(Full 20 min video here) 

4/ PART 4....

Camouflage in nature inspired deception in Military + Defense + War

of 2 types:

-We’re HERE
but want you to think we’re NOT

but want you to think we ARE

(Full 20 min video here) 

5/ PART 5...

On surveillance
On the shift from fearing an all-watching gods eye cameras watching our every moves
On the death of privacy and the infinite arms race to REVEAL and CONCEAL...

(Full 20 min video here) 

6/ PART 6...

We deceive our best friends (for laughs)

We’re born to deceive—from a 6 mos old toddler brothers

The entire AD industry exists to LIE to us

The SCALE of deception—is the gap b/w truth + desired belief

(Full 20 min video here) 

7/ PART 7

We HATE liars.
We evolved a universal emotion of disgust to capture and punish cheaters, fraudsters.

Yet we also LOVE liars
(actors, magicians + technologists)

The difference is: WE CONSENT.

(Full 20 min video here) 

8/ PART 8...

From 3 trusted anchors
to thousands of sources

It isn’t that people are gullible—(though many are)—it’s that we‘ve become SO distrusting—we no longer know who or what to believe is TRUE.

So we invent TECH...

(Full 20 min video here) 

9/ PART 9...


We invent technology to uncover deepfakes and reveal deep truths...

And that is the TRUTH...

(As Otis Redding leads us out 🎶 "tell the truth")

(Full 20 min video here) 

You can follow @wolfejosh.


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