Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Nov. 28, 2019 1 min read + Your Authors

"If the customer doesn’t scream, you don’t have product-market fit.” Andy Rachlef.

Mike Maples interviews Andy Rachleff is self recommending. 

The product/market fit (PMF) concept was developed and named by Andy Rachleff. The core of Rachleff’s idea for PMF was based on his analysis of the investing style of the pioneering venture capitalist and Sequoia founder Don Valentine. 

A value hypothesis articulates the key assumption underlying why a customer is likely to use a product. Identifying a compelling value hypothesis is finding product/market fit. A value hypothesis addresses both features and business model. Paraphrasing AR: 

"A growth hypothesis represents your best thinking about how you can scale the number of customers attracted to your product.

"Unfortunately many people mistakenly pursue their growth hypothesis before their value hypothesis.” This is called premature scaling or SoftBank style.

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